Website analysis, tracking, or monitoring are extremely important that every webmaster should do. Let's review top website tools for 2021!
Analysis data will help you understand the behavior and needs of customers on the site, thereby promptly making effective website optimization plans or better business strategies.
However, the question is, how can the website performance metrics be tracked and analyzed accurately?
What is website analytics?
Website Analytics is defined as the monitoring, measurement, collection, analysis, and reporting of actual website activity data for the purpose of helping webmasters (webmasters) better understand the website. operating status of the website.
From there, it is possible to suggest ways to optimize the website to work more effectively.
In addition to measuring data about web traffic, web analytics tools also help webmasters as well as SEOers to research and understand customer behavior on the site, analyze and measure the effectiveness of websites. advertising campaign: changes in website traffic, daily and hourly detailed views of each page/product; bounce rate, time users stay on the page, etc. when the ad campaign is active.
This series of activities can help businesses & shop owners assess and capture market trends as well as the needs of target customers.
The use of website analytics tools helps you measure and check the performance indicators of your website more accurately, quickly, and easily than ever before.
How will you partially understand what customers are interested in and love about products/content on your website? Where do your website visitors mainly come from? What devices do they watch with? Are your advertising campaigns effective?
To understand more details about the advantages and disadvantages of each website analysis tool, please continue to follow the content below.
Top most effective website analysis and web visit statistics tools in 2021
In the market today, there are many tools to support effective website analysis, including both free and paid tools. Here is a list of the top 5 most commonly used website tools in 2021:
1. Google Analytics
Google Analytics is one of the most used website analysis tools in 2021, built and developed by the giant Google.
Google Analytics not only provides data related to website visitor statistics but also provides detailed analysis of their behavior on the page, how they came to your website, and how you can keep them coming back. again; while allowing webmasters to measure sales and conversion efficiency.
In addition, GA also makes recommendations to optimize the website, improve conversion and engagement rates, improve user experience on the page, improve rankings on search engines, etc. through tips on website acceleration, content management, and visitor behavior analysis.
Advantages
- Analyze website data accurately and quickly
- Simple interface, easy to use
- Can measure and statistics many important metrics related to website traffic, conversion rate and effectiveness of advertising campaigns
- It's a free tool
Defect
To use Google Analytics, you need to install Google Analytics on your website. For those who do not have too much knowledge about technology or do not have experience in website administration, this is a rather “annoying” problem.
2. Google Search Console (Google Webmaster Tools)
Mention about website tools in 2021, Google Search Console is a familiar and indispensable tool for webmasters and SEOers. As a free tool from Google, Google Search Console helps webmasters check the traffic, index status, and optimize the visibility of the website effectively.
Through Google Search Console, you can also easily track the customer's keywords and phrases on your site and their respective rankings; Information about affiliate links on the website, robots.txt files, sitemap data, and user experience issues on the page through the Core Web Vitals index report, etc.
Advantages
- Analyze website data accurately and quickly
- Simple interface, easy to use
- Effectively measure and statistics issues related to traffic, indexing status, link health and on-page query rank
- An effective SEO optimization tool for the website
- It's a free tool
Defect
Similar to Google Analytics, to use Google Search Console you need to install the tool on your website.
3. Similarweb
Similarweb is one of the widely used online website tools in 2021. Similarweb not only helps you measure website performance indicators but also supports recommendations and analysis of competitor websites in the same industry.
Advantages
- Analyze data on website ratings, user engagement and traffic.
- Analyze data about competitor's website
- Effectively measure and statistics issues related to traffic, indexing status, link health and on-page query rank
- An effective SEO optimization tool for the website
- It is a free online tool, no account registration and no installation required
Defect
- Similarweb can analyze statistics and performance indicators of websites with large data, operating at least 3 months or more and have traffic over 1000.
- Similarweb ‘s analysis results are only approximate.
4. Ahrefs
Ahrefs is one of the comprehensive website analysis tools in SEO. Ahrefs allows users to track website rankings, traffic, keyword research, find opportunities to increase website traffic, build links (backlinks), etc. At the same time, it is a tool to help analyze competitor websites. effective competition.
Advantages
- Support to measure and statistics data on keywords, rankings, backlinks… of websites and competitors.
- An effective SEO optimization tool for the website
- No need to install, just register an account to use.
Defect
- Quite limited statistical reports on website traffic data.
- Traffics metrics, rankings on Ahrefs are approximate and cannot be tracked in real-time during the day.
- Is a paid tool
5. Crazy Eggs
Crazy Egg is a website analysis tool that allows webmasters to see the detailed behavior of your website users. This helps you make accurate assessments to improve the quality and design of your site, increase customer experience, and on-page conversion rates.
Although Crazy Egg also provides information about visitor traffic, it focuses more on tracking and analyzing mouse movements, clicks, and scrolls of users on the website.
Crazy Egg turns all of the above into a visual heat map so webmasters can easily see where users pay the most attention and where they overlook.
Advantages
- Analyze customer behavior displayed in the form of a heat map, thereby helping to make accurate assessments to improve the user's experience on the website
- No need to install but use it directly on the online website Crazy Egg
Defect
- Quite limited statistical reports on website traffic data
- Interface hard to follow
- Is a paid tool
Conclusion
The above is a summary of some of the most selected website analysis tools in 2021 that Kent Wynn would like to suggest to webmasters.
Hopefully, these tools will help you monitor the website's performance indicators and understand the behavior of customers on the page, thereby promptly making website optimization plans, optimizing effective business strategies.
Read more: 5 Ways to Increase Website Traffic Effectively and Sustainably
Top Ranking WordPress & Web Hostings in 2021
The ranking is based on our statistics and researches for the year 2021. The list below would be changed for the following years depending on the user experiences and market needs. However, these are the best candidates so far.
BlueHost
Whether you're looking to create a website, blog or online store, Bluehost can get you started with a hosting plan tailored to your specific needs.
SiteGround
SiteGround web hosting is trusted by more than 2,000,000 domains for its top speed, unmatched security, 24/7 fast, and expert support!
