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Not every business has the experience to really understand analytic metrics. Let's learn about website metrics on Analytics reports.
Thanks to the powerful support of website analytics tools, Analytics access statistics tools, business owners can give analytical reports on the website's operating status, as well as understand the behavior of the website. customer behavior on the site.
However, not every business owner has the experience to really understand those metrics. In today's article, let's learn more about the important website metrics on Analytics reports.
Traffic is understood as the traffic of a website, thereby helping webmasters know the number of visitors to their website.
Website traffic is an extremely important indicator and we need to aim to find a way to increase visits, or in other words, to bring more traffic to our website.
The session is the number of times a user visits your website and has interactive behaviors on the page such as: viewing the page, clicking, buying products, filling out forms, etc. in a certain period of time.
What counts as 1 session?
Sessions are counted from when a user visits and interacts on your website for 30 minutes. Even if they leave the site and come back within those 30 minutes, it still counts as an initial session.
Also, if the user has had no activity on the website after 30 minutes, any interaction after that time will be counted as a new session.
A visit to the website is visualized as akin to a visit to the store in person. Any in-store customer actions during such a visit are considered part of a session. After they leave, the session will close.
The visitor is the total number of people who visited your website during a specified time period.
However, the number of visitors recorded depends on the IP address from which they access the website.
Specifically, a person who visits the website multiple times from the same IP address is counted as one visitor only. Many people accessing from the same IP address but from different computer/phone devices will be considered different visitors.
If a computer device is used by many different people and uses the same browser to access the same website, all their data will be recorded as only one visitor.
In addition, if a person's computer regularly clears browser cookies, that person's visits to the same website are treated as those of different visitors.
New Visitor (New User)
New users are those who visit your website for the first time within the selected date range. Since the user statistics mechanism is based on the Google Analytics tracking code and browser cookies, users who have cleared their cookies on the browser or visited your website using a different device will be recorded as new users.
A returning user is recorded when someone with cookie data on the browser/device has visited the website before.
Users can be counted as both new and returning visitors if they visit your site multiple times in the date range.
Each website usually has many pages of content, which are navigated through a different link (URL). Each time a user visits a content link on your website will be counted as a pageview, even if that person visits the same link again in the same time period.
In Analytics reports, by default, your pages are sorted by popularity based on pageviews. This allows webmasters to see what content is being viewed the most. From there, you can come up with content plans with similar keywords and topics to attract more traffic to the website.
Time on site
Time on Site is a metric that shows the average time customers spend on your website.
The higher the time on site, the more it shows that your website is being appreciated for its content, your content is useful and loved by customers. The longer your customers stay on your website, the more opportunities you have for them to view more products and make more sales.
On the contrary, if the time on the page is short, it shows that your website is not attractive or retains customers. In this case, you need to consider optimizing the issues of the design interface, conveying the content, and appropriate navigation.
Bounce Rate is defined as the ratio of website visitors who access only the correct one and then turn off the website page without clicking to get to any other page on the website.
Bounce rate can provide the most insight into your content's performance on the page. Reducing the bounce rate will help your website increase traffic and pageviews, as well as open up better conversion opportunities.
At the same time, controlling this rate with traffic sources will tell you which advertising tool to choose for your marketing campaign.
Location (Geographical Location)
If metrics like Bounce Rate, Pages Per Session, Time on Page, and Visitors give you some insight into user behavior, geolocation gives you a better overview of your visitors. customers to visit your website.
You can directly click on each location in the list to find out more detailed information. These metrics help you better understand your customers, thereby developing advertising and product development strategies suitable for high-traffic customers.
While tracking metrics in Analytics reports, you can further expand the metrics with audience, engagement, and conversions. Through these metrics, you will be able to evaluate the business performance and reach customers from your fashion website, thereby having a more appropriate adjustment and development strategy.
Traffic to the website is classified based on many different sources. Here are the main traffic sources you need to pay attention to:
- Organic Traffic : Traffic to the website from the organic search results on Google
- Paid Search: A visit to a website by Google Ads advertising results when a user makes a query on the Google search engine.
- Display : Visitors to the website through display advertising campaigns (banner ads on Display Ad Network websites)
- Direct Traffic : The amount of traffic that comes directly to the website and does not go through any other intermediary channels: Through entering the website url link directly, caching the website url on the browser or saving the website in a bookmark.
- Social Traffic : User traffic coming from social networking sites (Google+, Facebook, Twitter, etc.) (not tagged as ads)
- Referral Traffic : Visits to your website from other referring channels/websites (not social networks), through a backlink or website ads placed on referring pages.
- Email : Traffic source comes from links to your website on Email marketing channel.
The above is an introduction to website metrics on Analytics reports that any shop owner doing business on an online website needs to pay attention to.
Understanding these indicators helps website owners easily grasp the meaning of various types of reports on the website such as Visit reports, conversion reports, customer reports, revenue reports, etc. promptly offer solutions to optimize websites, improve business efficiency on online website channels.